Seinfeld on Marketing: Marketing earworms

Using a mashup of Seinfeld and marketing, Bill Gammell explains why things get stuck in our heads.

Seinfeld on Marketing: Make ‘em feel it

It’s time once again for another stirring rendition of Seinfeld on Marketing. In this episode, Kramer is talking to Jerry about helping out a local hospital by pretending he has a diseases and allowing the medical students to practice diagnosing it. But when Kramer is given the chance to act out the symptoms [...]

Seinfeld on Marketing: Transparency

It’s been a while, so I thought its time once again for another Seinfeld on Marketing (drum roll, please). In this episode, Kramer and Newman are explaining to Jerry why they want to reverse the peepholes on their apartment doors:

KRAMER: Newman and I are reversing the peepholes on our door, so you can see [...]

Happy Festivus!

Here’s a little something I whipped up for Festivus. Happy Festivus 2008!

Festivus on Marketing (Part 3): Feats of Strength

This is Part 3 of a small series called Festivus on Marketing (ending tomorrow of course!). You can read Part 1 here and Part 2 here.
A couple of days ago we talked about the Festivus ritual of “Airing of Grievances.” Today we’ll talk about another ritual called “Feats of Strength.” Festivus [...]

Festivus on Marketing (Part 2): Airing of Grievances

This is Part 2 of a small series called Festivus on Marketing (ending on December 23rd, of course!). You can read Part 1 here.
Festivus is a holiday that Frank Costanza of the TV show Seinfeld created because he “hated all the commercial and religious aspects of Christmas, so he made up his own holiday.”
One [...]

Festivus on Marketing (Part 1): Something for the rest of us

Instead of my usual Seinfeld on Marketing, I decided to dedicate the next few days to a series called Festivus on Marketing (ending on December 23rd, of course!)
For the few of you out there who are not familiar with Festivus, it is a holiday that “prolific” Frank Costanza of the TV show Seinfeld created because [...]

Seinfeld on Marketing: the road less traveled

Jerry is right, of course, but not for the reasons we tend to tell ourselves. Most of time we lie to ourselves about our actions (or non-actions) because we desperately want to believe that the road is less traveled because it if were the right road, more people would have taken it. We [...]

Seinfeld on Marketing: Limitations and working backwards

It’s time for another weekly installment of Seinfeld on Marketing. In this episode, Kramer is talking to Jerry:

KRAMER: [Reading the newspaper] Look at this. They are redoing the Cloud Club.
JERRY: Oh, that restaurant on top of the Chrysler building? Yeah, that’s a good idea.
KRAMER: Of course it’s a good idea – it’s my idea. [...]

Seinfeld & Gates Microsoft Ad #2

Okay, so I may not have been the biggest fan of the first ad (it was kind of like the first few seasons of Seinfeld – it was alright).
However, this second ad (more like a webisode at 4:30 minutes) is much better in terms of the entertainment value. I’m still a [...]