Seinfeld on Marketing ebook

This week’s “Seinfeld on Marketing” is a little special. A couple of weeks ago, Ron Shevlin suggested that I compile my weekly Seinfeld on Marketing riffs into a free ebook. (Thanks Ron!)

Please download Seinfeld on Marketing: 7 Marketing lessons from the cast of “the show about nothing” (PDF format) and feel free to pass it along to everyone.

You don’t even have to be a lover of Seinfeld to understand and apply the marketing concepts. So if you are a newbie, I’ll hold your hand and walk you through them. If you wear your “puffy shirt” on casual Friday’s, I’m sure you’ll be just fine.

Happy Friday!

Seinfeld on Marketing ebook

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52 Responses

  1. Awesomely wonderful! Thanks for putting this together! VERY nicely done, and helpful too!

  2. I’ve only begun watching Seinfeld recently and I’m beginning to enjoy the humor. Thanks for the e-book. There are gems all around us and we rarely open our eyes wide enough to see them.

  3. Phil,

    I am glad that you found the ebook helpful. It was fun to put together. After I post a few more Seinfeld on Marketing I may just have to do a volume two.

  4. Herman,

    There seems to be many gems in Seinfeld. Now, if only I could convince my boss of this so that we can could begin all of our marketing meetings with a Seinfeld episode! Thanks for stopping by.

  5. […] Arguably, Seinfeld was the best sitcom in the history of television.  As it turns out, it was also a weekly lesson in marketing according to blogger, Bill Gammell.  Bill is a self-avowed Seinfeld addict and marketing guy.  After posting several lessons he’s gleaned from Elaine, Kramer, George and Jerry on his blog, he’s compiled them into a very short but revealing little e-book.  You can download the PDF for free here. […]

  6. […] show about nothing” Click here to go Bill’s blog and I highly recommend his post an on Seinfeld on marketing ebook post. The free 14 page ebook is a gem in design and insight. I appreciated his introduction where he […]

  7. […] Consider Bill Gammell’s e-book worthwhile and fun reading! […]

  8. Aloha Bill,
    I must chip in here and echo Phil’s words – you did an exceptional job with this e-book, and I appreciate your generosity and aloha (lokomaika’i) in sharing it with us, mahalo.

  9. great job, bill.

  10. Hilarious, educational – what a combination! Seinfeld truly has the answer to just about any question.

  11. […] Seinfeld on Marketing ebook Jerry Seinfeld, the new marketing case study. This is a really interesting metaphorical e-book tying some of the more famous skits on Seinfeld into insightful marketing points. […]

  12. Rosa,

    Thank you for the kind words. This weekend it snowed a bit in Utah, so I would not mind being on one of the Islands right now!

  13. Ron,

    A big thanks!

  14. Brad,

    Thanks for stopping by. So is Jerry the new Sage perched on the top of a mountain ready to extol the secrets of the universe? Probably not, but you can learn a lot by watching his show. Who new? Thanks for your kindness.

  15. Bill,

    I came across your book via Brand Autopsy – well done, I’m going to send it out to my marketing clients. Always great to see great concepts done simply and with humor!

  16. Susan,

    Awesome! To loosely quote Jack Klompus, Del Boca Vista Phase III’s one time President, “Do me a personal favor! Take the e-book!” (Boy, I really need help!) Let me know how it goes.

  17. […] como de todo se aprende vía Brand Autopsy nos llega un e-book Seinfeld on Marketing: 7 Marketing lessons from the cast of “the show about nothing” , por Bill Gammell. Ustedes lo pueden disfrutar por el módico precio de cero euros, al estilo de […]

  18. […] on Marketing: 7 Marketing lessons from the cast of “the show about nothing” , por Bill Gammell. Descarga el pdf del libro y aprender con escenas de la serie algunos tips de […]

  19. […] Being both a Seinfeld freak and a marketing geek, when I saw this, of course I got excited – “Seinfeld on Marketing”. […]

  20. Excelente e-book, jamas se me ocurrio pensar que seinfield fuese tan educativo, ademas de divertido.

    Gracias Bill!

  21. mas2,

    De nada. Seinfeld es muy educativo y divertido. Puedes compartir este e-book con cualquier persona que quisieras. Te agradece por visitar mi blog!

  22. Hey,
    How come I never thought of that idea?(laugh!) This is a great book. I am a big fan of Seinfel. Can’t wait to start passing it around to my friends most especially those who think Seinfeld is a waste of time.
    Excellent piece!
    Thank you.

  23. Yemi,

    Seinfeld a waste of time? I think not! Hopefully your friends will think twice about after the e-book. Thanks for sharing in the fun.

    Bill

  24. Bill,
    Finally, someone who appreciates that the best marketing education out there takes place in the little box. Can’t wait to check out the Seinfeld ebook. You’ll find several lessons from Jerry in my upcoming book, Step Into The Spotlight! ‘Cause ALL Business is Show Business!, the book that asks “Are You Spotlightworthy?”
    Tsufit

  25. Tsufit,

    It is nice to meet another addict 🙂 “So you think you are spotlight-worthy? Run down your case for me again”. Sounds like a great book.

  26. […] de un chiste tipo “un brand manager y un caballo entran a un bar…”, si no de una recopilación hecha por Bill Gamell de distintas columnas […]

  27. Love it! I’ll be blogging about this soon (http://hrmarketer.blogspot.com/) and directing my readers to your download. Nice work.

  28. Mark Willaman,

    Thanks for the link love, I appreciate it!

  29. I consider myself a different kind of marketing person (nonprofit fundraiser/grantwriter – it’s still about selling the product) and I am also a huge Seinfeld fan! I instantly knew every one of the situations referenced in the e-book and have already passed it on to colleagues and friends. But I also have to say, Bill, your replies to others’ comments also had me lol at my desk. “Spotlight-worthy” Nice!

  30. Marcy,

    I am glad that you admit to your Seinfeld addiction. I hope the ebook is of value (and entertaining as well) to you and your colleagues and friends.

    Speaking of desks, does your desk have an alarm clock and a tiny shelf underneath it? I think I just might need to try that.

    Thanks for stopping by!

  31. […] with that understanding that you have to read Seinfeld on Marketing: 7 marketing lessons from the cast of “the show about nothing”. These seven lessons are important for every business to know and understand. Lessons that, […]

  32. Excellent piece of work, I really enjoyed reading it.

  33. Mark,

    Thanks for stopping by and checking it out!

  34. […] Seinfeld on Marketing: 7 Marketing Lessons From the Cast of “The Show About Nothing”, Bill Gammel (14-page download) […]

  35. Wow, that was great ebook, all information inside are helpful. thank you a lot!

  36. This is a great ebook, i like it. thank you. Its very helpull for me. If you need some ebook with master resell right licence, please contact me.

  37. Really, i like this ebook. Thank you.

  38. this ebook is awsome!!!

    thank you!

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  39. […] good at the time but provides no lasting benefit or significance. In fact, what I wrote about in my Seinfeld on Marketing ebook is that if your customer experience is faulty and then you try to increase your exposure, you can […]

  40. Seinfeld will make a first appearance on the new jay leno show, this should be must see tv and give the networks (which are dying, imo) a boost…

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  42. […] Bill Gammell did, and has bundled seven of his insights on Seinfeld and marketing into a free ebook. Unfortunately, a puffy shirt isn't included. […]

  43. […] Seinfeld on Marketing: 7 Marketing Lessons From the Cast of “The Show About Nothing”, Bill Gammel (14-page download) […]

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  48. […] Seinfeld on Marketing: 7 Marketing Lessons From the Cast of “The Show About Nothing”, Bill Gammel (14-page download) […]

  49. […] with that understanding that you have to read Seinfeld on Marketing: 7 marketing lessons from the cast of “the show about nothing”. These seven lessons are important for every business to know and understand. Lessons that, […]

  50. […] ÜberEye Marketing Blog (great blog BTW) has released some of their “Seinfeld on Marketing” posts as a free ebook. […]

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