Flash of Insight: Valuing employees

A flash of insightUnappreciated employees will never appreciate in value.

If only it were that easy…


Happy Friday!

How will you market?

Great Marketing During The Great Depression 2.0 Cliff Notes

You can either wait for the cliff notes (when it’s obviously too late) or get busy now making history with what you have.

Happy Wednesday!

Holding a company “why” day

//www.flickr.com/photos/alexanderyee/3020730297/">alexander yee</a>

“Business as usual” is a load of crap. It leads to too much floating, too much status quo. Do you see it too?

It’s time we abandon ingrained company assumptions and dismiss company urban legends. Time to shed egos, dismantle best practices and stop blindly towing the company line.

It’s time we questioned all our practices, policies, assumptions, creeds, titles and mission statements.

Back to basics? Sure. But it’s more than that. We need to have a day where everyone in the company from janitor to CEO questions “why” we do the things we do and how we do them. Don’t hold back, question it all.

We need to welcome a day of fresh eyes and fresh ideas.

So let me ask you this…when will you have your company “why” day and question it all?

Happy Monday!

Picture credit: Alexander Yee, Flickr

Seinfeld on Marketing: the road less traveled

Seinfeld Road Less Traveled

Jerry is right, of course, but not for the reasons we tend to tell ourselves. Most of time we lie to ourselves about our actions (or non-actions) because we desperately want to believe that the road is less traveled because it if were the right road, more people would have taken it. We end up justifying ourselves into a false state of security.

No. The real reason that many roads are less traveled is because they cause an unrelenting pit in our stomachs which irritates our quest for stability. These roads are uncomfortable, often times filled with uncertainty.

But to go places we have never been, we must venture down less traveled roads. Don’t worry, it will be okay. Along the way pause from time to time to remind yourself that everything will be alright. It will, I promise.

Take the road less traveled.

Happy Friday!

This post is part of a weekly series, Seinfeld on Marketing.

Our thanks


Some “must reads” around the blogosphere

Scott over at Hello My Name is Scott blog writes about what he has learned after wearing a name tag for 8 years nonstop (no kidding!). Congrats Scott!

Drew McLellan over at The Marketing Minute riffs about Amazon’s push to stop Wrap Rage (a maddening feeling from those absolutely annoying packing of children’s toys that even MacGyver and the A-Team working at full capacity could not penetrate). Drew asks “what is your customer’s irritant”?

Chris Wilson at The Marketing Fresh Peel blogs about change and how smart companies must find their brand within.

Happy Wednesday!