A couple of days ago we talked about the Festivus ritual of “Airing of Grievances.” Today we’ll talk about another ritual called “Feats of Strength.” Festivus tradition states that Festivus is not over until the head of the household is pinned in some sort of a wrestling match. As Frank Costanza is undoubtedly v-e-r-y strong, the almost insurmountable feat of pinning him must have taken a great deal of strength, courage and stamina.
But in business it’s great to know that in order to win the hearts of your customers, it usually takes a far less grandiose deed. Instead, it’s usually some small acts of humanness that we remember.
Zappos surprised someone who lost a loved one with flowers. DoubleTree delights arriving hotels guests with freshly baked chocolate chip cookies. Southwest Airlines spreads fun and humanness with their standup flight instruction that resemble comedy routines.
Surprise. Delight. Humanness. Repeat. Try it out – it really works!
By the way, a B-I-G thanks goes out to the refrigerator repairmen who not only fixed our refrigerator but also went out of their way to fix our garage door that had just broke. Pure awesomeness.
Have a very Merry Festivus Eve everyone!
[Photo Credit: M-J Milloy]