Jerry is right, of course, but not for the reasons we tend to tell ourselves. Most of time we lie to ourselves about our actions (or non-actions) because we desperately want to believe that the road is less traveled because it if were the right road, more people would have taken it. We end up justifying ourselves into a false state of security.
No. The real reason that many roads are less traveled is because they cause an unrelenting pit in our stomachs which irritates our quest for stability. These roads are uncomfortable, often times filled with uncertainty.
But to go places we have never been, we must venture down less traveled roads. Don’t worry, it will be okay. Along the way pause from time to time to remind yourself that everything will be alright. It will, I promise.
Take the road less traveled.
This post is part of a weekly series, Seinfeld on Marketing.