Seinfeld on Marketing ebook

This week’s “Seinfeld on Marketing” is a little special. A couple of weeks ago, Ron Shevlin suggested that I compile my weekly Seinfeld on Marketing riffs into a free ebook. (Thanks Ron!)

Please download Seinfeld on Marketing: 7 Marketing lessons from the cast of “the show about nothing” (PDF format) and feel free to pass it along to everyone.

You don’t even have to be a lover of Seinfeld to understand and apply the marketing concepts. So if you are a newbie, I’ll hold your hand and walk you through them. If you wear your “puffy shirt” on casual Friday’s, I’m sure you’ll be just fine.

Happy Friday!