Want to make a remarkable product? Listen for these 2 things

Posted on June 19, 2008 by Bill

If you want to make a product that gets talked about, listen up for these 2 things:

  1. “This [blank] makes me so mad!” – Fill in the blank with any product. Some of the best products ever made solve a common frustration (the ones that make you say, “Why didn’t I think of that!”). For example, if 80% of all car seats are improperly installed, do we need more/better education on how to properly install them or a radically different approach to car seats? I choose the latter.
  2. “That’s the way everyone does it.” – You can’t make it big while living in the shadows or playing follow the leader. Make your earbuds white. Provide “Fanatical Support” in a tech world plagued with outsourced and non-human service. Go for the opposite and stand out.

Happy Thursday everyone!

Filed under: Business |

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2 Responses

  1. GL HOFFMAN, on July 6, 2008 at 1:10 pm said:

    This is so simple yet incredibly true. I am now incubating a company and this fits our new company and product exactly. Nice post and I will be back often.

    Reply
  2. Bill, on July 7, 2008 at 7:24 am said:

    GL,

    Thanks for stopping by. Let me know how the incubation goes.

    By the way, GL’s post Just Saying should be required reading for all men.

    Reply

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