If you want to make a product that gets talked about, listen up for these 2 things:
- “This [blank] makes me so mad!” – Fill in the blank with any product. Some of the best products ever made solve a common frustration (the ones that make you say, “Why didn’t I think of that!”). For example, if 80% of all car seats are improperly installed, do we need more/better education on how to properly install them or a radically different approach to car seats? I choose the latter.
- “That’s the way everyone does it.” – You can’t make it big while living in the shadows or playing follow the leader. Make your earbuds white. Provide “Fanatical Support” in a tech world plagued with outsourced and non-human service. Go for the opposite and stand out.
Happy Thursday everyone!
Filed under: Business |