Voice Your Opinion: Woo or Wow?

Voice Your Opinion

I’m going to try something a little different here. I am going to give you all a topic and I want you to drive the conversation.

So here’s the topic: Would you rather “woo” or “wow” a potential customer? Why? Is there even a difference? What’s your definition of each?

Now it’s your turn to grab the mic and tell us what you think.

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8 Responses

  1. This may just be semantics, but I think there is a difference between “wooing” and “wowing” customers.

    When I think of “wooing” I think of doing anything to butter up customers in order to get them to perform a desired action. (Think sleezy date where the guy butters up his date in hopes of getting invited in later on that night.)

    I think “wowing” a customer is very different. It’s doing something pleasantly unexpected (providing value), in ways that go well beyond the standard offering.

  2. Wow then woo then wow then woo ad infinitum.

  3. It would totally depend on what results I wanted to get out of the customer and also at what stage of the marketing or buying cycle they are in.

    If I was going for some brand impact and recognition and wanted to get some initial attention I’d go for the “wow” factor.

    Once I had a potential client in the door I’d definitely try and “woo” them off their feet and show them why they have made the correct decision and why they should stick around with me.

    It’s a bit like romance or dating. At first you want to make an impactful impression but later on you try to “woo” your partner as the “wow” factor is more surface.

    Just my thoughts.

    Sam

  4. Thanks everyone for showing up and putting in your 2 cents.

  5. Nice approach.

    If I had to pick one, it would be Wowing, simply because people are more likely to talk about a wow.

  6. Just noticed I accidentally linked one of my product’s websites above in my contact link. Sorry ’bout that.

  7. Brett,

    No problem man. At least it’s on your mind!

  8. To me, the difference between wowing and wooing is the difference between customer satisfaction and customer loyalty. Wowing might get you the sale, but wooing will build a long term relationship.

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