We don’t care about brand loyalty


No one takes the time to pause and reflect if they are loyal enough to you or your product. No one. Period. I’m sorry if this is news to you.

Consumers (myself included) are too selfish. What we do care about is our own desires. Our expectations. A way to fix our problems. That is what we think about.

We are loyal to our own stuff on the inside and sometimes we look for stuff on the outside that we think may help. But that is as far as it goes. Brand loyalty is dead (or better said, it never existed).

[And if you’re wondering, yes, we do think in Sans font.]

Happy Thursday all!


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