With finite resources of paper and ink, newspapers had no other choice but to limit what it wrote. It was an age of focus, brevity and editing.
Today, the Internet pushes the boundaries and anyone can consume or produce as much content as they please. And this is good…for the most part. But in an age with limitless information, we sometimes lose focus.
But today more than ever we need focus in our companies. Focus on your core, make your offer brief and edit out what isn’t working.
This post is part of a weekly series, Seinfeld on Marketing.
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