I think many have mastered the complicated – a double-talking political candidate, a call center telephone menu system that has you pushing more buttons than a spirited game of Guitar Hero, companies trying to be all things to all people (and doing none of them well), and tax laws that befuddle and confuse.
I think complicated is the default setting for many. On the other hand, simplicity tells a powerful story to those tuned in to hear it:
Simple can be very hard to create and especially hard to maintain. But when it is done right, it just feels natural.
My questions to you:
Can you think of any other examples of simplicity (or being overly complicated)? Why is simple so hard? What can we do to maintain simplicity in all we do?
Filed under: Business |