It’s that time again. In this episode of Seinfeld on Marketing, Frank Costanza is talking to his son, George, about how he is selling computers.
GEORGE: You’re selling computers?
FRANK: Two months ago, I saw a provocative movie on cable TV. It was called The Net, with that girl from the bus. I did a little reading, and I realize, it wasn’t that far-fetched.
GEORGE: Dad, you know what it takes to compete with Microsoft and IBM?
FRANK: Yes, I do. That’s why I got a secret weapon… my son.
Unfortunately, when your secret weapon is George Costanza, well…I’m sure you know how that turned out.
Now, this time around it is Microsoft that has a secret weapon. According to an article in the Wall Street Journal, Microsoft is about to launch a $300 million ad campaign featuring Jerry Seinfeld. The ads are to air starting September 4th under the slogan of “Windows, Not Walls” and will try to combat Apple’s “Mac vs. PC” ads.
The Journal article goes on to quote Microsoft’s Chief Executive, Steve Ballmer, in an e-mail he sent to his employees in July:
‘In the weeks ahead, we’ll launch a campaign to address any lingering doubts our customers may have about Windows Vista.’ He said that later in the year the company will roll out ‘a more comprehensive effort to redefine the meaning and value of Windows for our customers.’
So what do you think? I’d love to believe that my hero Jerry Seinfeld could turn around a failing Vista and Zune, but I have my doubts. Do you think that Jerry has what it takes? Does any celebrity have that kind of power?
[Seinfeld Side note: Did you know that Jerry Seinfeld was in an Apple “Think Different” ad? It only aired once during the final episode of Seinfeld.]
Happy Friday all!
This post is part of a weekly series, Seinfeld on Marketing.
Filed under: Business |