Book Review: Tuned In

I ran across a great book that I wanted to share with you. It is called Tuned In by Craig Stull, Phil Myers & David Meerman Scott.

It’s a must read for anyone who struggles to get their product or service to resonate with their market (or anyone who struggles with someone always offering their opinion with little to back it up).

Give it a look!

Happy Thursday everyone!

3 Responses

  1. Bill, this is terrific. You’ve obviously worked really hard on this. Many thanks for taking the time. We’re looking forward to sharing this with others in our office.

    Best, David

  2. David,

    Thanks for stopping by! I’m glad that you liked it – it was fun to put together. I can’t wait for your next book in 2009.

  3. […] Posts Book Review: Tuned InLeaking internal speakAboutNike’s Native American shoe: Niche or Naive?Seinfeld on Marketing: […]

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