Hello one and all! Welcome once again to another episode of Seinfeld on Marketing. In this episode, we find our hero, Jerry, having a conversation with George and his girlfriend of the moment:
MARCY: You know, a friend of mine thought she got Legionnaires Disease from a hot tub.
GEORGE: Really? What happened?
MARCY: Oh…yada, yada, yada…just some bad egg salad. I’ll be right back. [She leaves]
JERRY: I noticed she’s big on the phrase “yada yada.”
GEORGE: Is “yada yada” bad?
JERRY: No, “yada yada” is good. She’s very succinct.
GEORGE: She is succinct.
JERRY: Yeah, it’s like you’re dating USA Today.
The “yada, yada” is simple and succinct. It cuts out the unnecessary leaving only the essential (Well okay. George’s girlfriend used “yada yada” to skip important story details, but stick with me here).
There are many ways we can harness the power of the “yada yada” in business. Here is a list of four “yada, yada” worthy areas for many companies today:
- Areas of focus. Unnecessary brand extensions that take you away from your core purpose.
- Rules. Excessive or ridiculous company policies. Instead, use more company principles that guide instead of mandate.
- Number of cooks in the kitchen. Upper-middle, middle-middle and lower-middle management – sometimes too much management only manages to stifle innovation, stagnate progress and blur the company vision.
- Words. When something goes wrong, don’t say “We regret any inconvenience that may have resulted from this unfortunate and unforeseen event.” Instead, simple say, “I sincerely apologize.”
What else could use a little “yada, yada” simplicity?
This post is part of a weekly series, Seinfeld on Marketing.
[Side Note: I’m seeing Jerry’s standup live tonight. What could be more exciting?!]