Beyond mediocre advertising

Mediocre advertising tries to teach by way of your rational brain.

Remarkable advertising tries to inspire you to become by way of your emotional heart.

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3 Responses

  1. […] to Bill Gammell for a great comparison that highlights how advertising should be done. Mediocre advertising tries to […]

  2. What a great point!

  3. Darrin,

    Thanks for stopping by! I’ll post some more thoughts about this coming up in the next few days or so.

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