Lately, I am hearing more and more often about how cool it was that Nike only spent $35 on its swoosh logo. Great, but that is not the real story.
A decade ago, one of the founders of Google created an electronic version of their logo by himself after poking around on a freeware program. Again, not the story.
The real story is what Nike and Google did with their logos. For Nike, $35 could have been $34.76 too much and Google’s logo may have simply been time wasted had they not inspired the world with something remarkable to talk about.
Quite simply, a logo is a container for meaning. The amount you spend on your logo is not as important as what you do to fill your container full of meaning.
Filed under: Business |