Awe + some

By definition, to be awesome means you “awe” only “some” people. So to be truly awesome, start by excluding those who will not be awed by what you offer (they’ll only drag you down anyway). The “some” will then be free to sing your praises and to overpower the steady drumbeat of mediocrity pounded out by those that try (and fail) to awe all.

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2 Responses

  1. A cute, and of course incorrect (that’s not the ‘definition’ of awesome) parsing out of the syllables that cleverly reminds us to define our target market carefully. Those some that have a problem we can solve. The others, don’t mess with.

    The more receptive the persons that we then touch correctly, the higher the sat-stats-sum (satisfaction statistics sum.)

  2. GirlPie,

    I guess you’re right. It’s not so much a definition as it is the implementation.

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