Seinfeld on Marketing: Death by little kicks

While most sitcoms are in re-runs, it’s full steam ahead here with another fresh Seinfeld on Marketing (woot!). In this classic episode, Elaine is trying to loosen everyone up at her company party with a little dancing:


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George appropriately described Elaine’s dancing as “a full body dry heave set to music.” Sadly, Elaine was oblivious to how bad her dancing really was and how it ultimately caused her to lose the respect of her staff.

Do we ever do things in business equivalent to Elaine’s little kicks that cause us to lose respect or trust from our staff and customers? I think we do.

Little kicks are irrelevant/non-personal e-mails, not keeping our promises or falling short of being as authentic as we can. Its time we open up, return our phone calls, trust more, take less, over-deliver, provide genuine experiences and give back just to make the world a better place.

Stop the little kicks and become lord of the dance!

Its your turn: What little kicks can you think of that destroy customer and staff respect?

Have an Uber-terrific Friday everyone!

This post is part of a weekly series, Seinfeld on Marketing.

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One Response

  1. Very interesting subject!

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