Why is it when it comes time to think of marketing
gimmicks strategies we end up turning off the consumer side of our brains?
Remember the last time you received an unsolicited e-mail? Do you read it? When was the last time you responded? – Exactly. So why will it magically work for you now?
Do you remember the companies that aired commercials just last night during your TV show? How about the Grand Daddy for all commercials- The Super Bowl. Do you remember any commercials from specific companies that aired during the Super Bowl? Did you buy anything because of the ad? – Exactly. So why will it magically work for you now?
Do you remember the company that last cold-called you? When was the last time you bought something from someone just because they called you first? – Exactly. So why will it magically work for you now?
If your going to turn off your own consumer side of your brain when thinking about your marketing efforts, at least be realistic with the results you’re likely achieve.