Seinfeld on Marketing: Becoming Keith proof

100% Keith Proof

Happy Friday. In this episode of Seinfeld on Marketing, George is talking to Jerry about his new promotion within the New York Yankee management team:

GEORGE: Do you know where Walker Street is downtown? I’ve got a league meeting there.
JERRY: Oh right, the new job, how is it?
GEORGE: I love it. New office, new salary. I’m the new Wilhelm.
JERRY: So who’s the new you?
GEORGE: They got a new intern from Francis Louis High. His name is Keith. He comes in Mondays after school.

No one wants to feel that they are easily replaceable – especially by a “Keith.” Some of this is our own fault and some of it stems from companies who are desperately trying to revive the days of factories by producing a steady hum of mediocrity.

Whether it is insisting that customer service reps read a script, sending bulk e-mails to customers or thinking of your customers as a one-time conversion of minimal effort for money, factory-minded companies and employees will continue fall into the forgotten wastelands of the factory.

Now is the time to stand out and brand yourself and your company as being irreplaceable by doing something profound. Become Keith proof.

Have a superb weekend!

This post is part of a weekly series, Seinfeld on Marketing.

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