2 reasons why people recommend stuff

I put together this grid to help me to see two common but opposing reasons why people go out of their way to recommend stuff to other people:


In your business you will more then likely encounter both types of recommendations so the distinctions are important. In reality, most recommendations are a combination of the two but usually lean to one side. What do you see that needs to be added (or removed)?


One Response

  1. You’re right! Usually it is a combination fo the two types.

    I look at it this way: As long as I learn something useful then I am not too concerned about the agenda of the person that brought the information to my attention.

    The Masked Millionaire

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