No, this episode of Seinfeld on Marketing is not about two NBA teams (but great guess). In this setup, Jerry and Kramer are walking down the street at dusk:
KRAMER: Look how dark it’s gettin’ already.
JERRY: Well, it’s not Daylight Saving time yet.
KRAMER: When does it start?
JERRY: I don’t know, they just tell you the night before.
KRAMER: Uh. Well, I’m sick of waiting. [Pulls out his pocket-watch and sets it ahead]. I am springin’ ahead right now.
JERRY: [Under his breath] Oh, I’m sure that won’t cause any problems.
[Side note, but important: A reminder that this weekend on March 9th is Daylight Saving time here in the US. Be sure to set your clocks ahead one hour.]
Here’s the thing. Jerry is a floater (“They just tell you the night before”) – like the feather in Forest Gump, he follows along where things take him. He follows the rules and no one gets hurt.
Kramer on the other hand is a maverick…a trailblazer…a rebel. Society says “this is when Daylight Saving time is” and he ignores it. He comes up with ideas that others think are too risky or won’t work (i.e. making your own pizza pie, starting the Peterman Reality Tour, writing his coffee table book about coffee tables, et. al.)
It’s the Kramers of the world that dare to see more out there beyond what society, your boss, government, your own mind, the status quo, The Matrix or whatever you want to call it says that you should safely see (and do). The Kramer’s of the world are the ones that inspire change. Here’s to the Kramers!
This old Apple commercial inspired this post and is dedicated to the Kramers of the world (Truly an awesome commercial, one to watch each morning before your begin the day):
This post is part of a weekly series, Seinfeld on Marketing.