Seinfeld on Marketing: Condensing it down

A shout out and a “Happy Friday” to all the Monday Haters out there! In this very, very condensed Seinfeld on Marketing moment, George ponders his life:

You know, if you take everything I’ve ever done in my entire life and condense it down into one day…it looks decent!

Hopefully you don’t have to condense your whole life down just to find something that looks decent. Nevertheless, this is worthy advice from George Lewis Costanza.

After your next project that seems to go horribly wrong (whether it be a blog, a marketing campaign or your attempt at running for President on the United States), it’s wise to pause, condense it all down and look for the “decent.” Now, build on that and turn the “decent” into something great (we’ll save turning it into something truly remarkable for a later time).

Happy Friday everyone!

This post is part of a weekly series, Seinfeld on Marketing.


2 Responses

  1. Being a Seinfeld freak”my children swear i’ve seen every episide at least a gazillion times” I enjoy reading your daily/weekly articles so much so that I’ve downloaded your blog on my Yahoo home page so I don’t miss any

  2. Paul,

    It’s nice to meet another “freak.”

    – “Ya’ll come back now reeeaalll soo..” (door shut).

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