Seinfeld on marketing: Love

Happy Friday everyone! In this episode, Jerry and George and discussing George’s new girlfriend.

JERRY: So you like her?
GEORGE: I think so.
JERRY: You don’t know?
GEORGE: I can’t tell anymore.
JERRY: Well do you feel anything?
GEORGE: Feel? What’s that?
JERRY: All right, let me ask you this: when she comes over, you’re cleaning up a lot?
JERRY: You’re just straightening up or you’re cleaning?
GEORGE: Cleaning
JERRY: You do the tub?
JERRY: On your knees, Ajax, scrubbing, the whole deal?
JERRY: Okay, I think you’re in love!
GEORGE: Tub is love?
JERRY: Tub is love. So there you are. You’ve got a nice girl and a clean apartment.

If “tub is love”, then many college frats boys are in trouble. But I digress. The truth is, when it comes to a business’ adorning fans, what they expect and how they define love can be different for each person.

To some, it’s a well written response from the business. To others, it’s showing the human side of business. Love comes in many flavors.

So how do you find out what loves means to your customers? You could try just asking them. Asking, listening and doing…it’s powerful stuff I tell ya. But if you don’t have time or resources to talk to each one of your customers then another great way is to treat each customer like a human being (I know, another breakthrough idea). And don’t forget The Grandma Test.

Have a great weekend!

This post is part of a weekly series, Seinfeld on Marketing.


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