What do you call it?

In an excellent poem by Mary Oliver, she says:

[A]re you breathing just a little and calling it a life?

In the same vein, couldn’t we ask ourselves:

  • Are you tweaking your logo just a little and calling it a brand strategy?
  • Are you playing it safe just a little and calling it smart business?
  • Are you advertising just a little and calling it your marketing?
  • Are you spamming just a little and calling it lead generation?
  • Are you listening just a little and calling it customer service?

What other questions can you add along these same lines?

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