Columbus Day is a day of accidental “discovery”. Accidents are not always a bad thing. Penicillin, the Popsicle and Velcro were all discovered by accident. And let us not forget that according to all-mighty advertising (so it must be true) that my favorite candy bar, Reese’s Peanut Butter Cups, was discovered by two teenagers that accidentally mixed their peanut butter and chocolate while trying (unsuccessfully) to do two things at once – walking and listening to their 1.2 beta version iPods.
In business, we should not be surprised by accidental discoveries nor should we try to hamper unintentional use. In fact, we should encourage accidental discoveries of our products by:
A customer’s experience with your product can be enriched as she encounters it from accidental avenues.
Happy Monday! (Oxy-moron?)