“People buy people first”
–Scott Ginsberg (the nametag guy), author of Make A Name for Yourself
In our fast-paced world, most products and services can be duplicated or be closely duplicated without much effort. For most businesses, the only real distinction we have left is our people, or more precisely the experience that our people provide our customers.
Just like I believe that teachers have more day-to-day influence over our children than sports stars, I truly believe that the people that are in front of customers each and every day play more of a role in the daily satisfaction of each individual customer than most c-level people put together. If this is true, then why are front-liners (and teachers for that matter) paid so little? Why do we not pay according the amount of daily influence an employee has on our customer’s experience (providing that it is positive)?
Just a thought.