Problems…it’s gasoline that keeps the marketing machine moving along. Without problems (and the solutions to solve them) there would be no need for marketing. We’d all drift aimlessly in the winds of “good enough” because without real problems there would be no need for a better solution. Thank goodness for problems!
If you think about it, there are two types of marketers…problem solvers and problem creators. Lets delve into both:
So are you a problem solver, a problem creator or both?