So what’s your problem?

Problems…it’s gasoline that keeps the marketing machine moving along. Without problems (and the solutions to solve them) there would be no need for marketing. We’d all drift aimlessly in the winds of “good enough” because without real problems there would be no need for a better solution. Thank goodness for problems!

If you think about it, there are two types of marketers…problem solvers and problem creators. Lets delve into both:

Problems

So are you a problem solver, a problem creator or both?

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2 Responses

  1. Loved this piece of work, it reminds me of the saying “The most likely person to have discovered water wasn’t a fish”.

  2. Flexstr,

    Thanks for the kind words. I like your analogy. By the way, I had no heard of TIPP-KICK before, but it sure looks interesting.

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