Marketers are like elected officials

vote3.pngOkay, not exactly. A dictatorship (the company) initially imposes its authority and elects (hires) the marketer.

After this brief breach in power, a marketer must quickly gain the votes from her real source of power, her constituents (customers). These votes can only be secured by her actions of trust and demonstrating time and again that she knows and defends the will of her constituents. If not, just like an elected official that goes against her constituents, she can be ousted by her constituents for not properly representing them.

Never forget who your real constituents are!

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