What it takes

Why give out coupons hoping for loyalty in return when what it takes is for customers to have sustained, memorable experiences with your brand?

Why play musical chairs with the organizational chart when what it takes is a dedicated, “show-and-tell” type of leadership from the top?

Why motivate employees with cash bonuses when what it takes is to first give them your trust and appreciation?

Why spend hours on your logo and tag line when what it takes is a remarkable experience for someone to remember you in the sea of “good enough”?

Why “save” money outsourcing or cutting your customer service when what it takes is knowledgeable, human relationships to make customers happy?

Why waste your time and other resources assuming that from day one everyone will want your product when what it takes is to begin marketing your product to those who will be your loudest evangelist?

What have you found it takes?