7 reasons why your mom would make a good marketer

After yesterday’s post, I though it would be fair to include some of mom’s sayings that do translate into good marketing advice:

  1. I don’t care what everyone else is doing. I only care about what you are doing. Focus on your customers and not what everyone else is up to.
  2. I just want what is best for you. Do the things that are in the best interest of your customers. A little heart goes a long way.
  3. If all your friends jumped off a bridge, would you jump off too? Following what others have done may seem easy, but it most certainly will lead to your own demise.
  4. Don’t judge a book by its cover. Talent may come in many assuming forms.
  5. How do you know you won’t like it unless you try it? Encourage innovation and “stretching” of your employees beyond what is comfortable.
  6. Did you finish your homework? Do your homework on your customers, your employees and their changing worlds.
  7. Don’t forget to put on clean underwear in case you are in an accident. Don’t make a business “accident” worse by not proactively preparing for a better outcome.

Happy Thursday!


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