Ladies and gentlemen, this is Steven Koren. His G.P.A. is a solid 2.0! Right in that meaty part of the curve – not showing off, not falling behind.
-George Costanza, Seinfeld
My local dollar store (you know…the stores that sell everything for $1) is striving to become mediocre. They used to sell almost everything for $1, except a very small section of the store. Now the items that sell for more than $1 way out number the $1 items. They are becoming like everyone else. Soon I am afraid they will become invisible.
Why would they let this happen? It may be for a couple of reasons:
- The amount of items that you can sell for $1 and make a profit is shirking. Then I say, become the best $2 store or $1.73 store. Whatever is takes to stay away from the meaty part of the curve and back on the edges where you stand out and get noticed.
- Someone remarked that by only selling $1 items they are “limiting their pool of potential customers”. Limiting your market is the only to become and stay noticed. Stretch yourself too thin and you’ll become invisible.
As your market is changing, what are you doing to stay noticed?Advertisements