Seth Godin’s Visit to Utah

Seth Godin has now come and gone. He was here to promote his new book The Dip.

I won’t go over all of his presentation; it was more or less one of those “you-have-to-be-there-to-enjoy-it” presentations. However, I will highlight some of his more memorable quotes:

  1. “Being average is dramatically over-rated.”
  2. “Ad agencies should cross the street and meet with their clients and help them make better products.”
  3. When asked his opinion about persuing an MBA, Seth responded “The (school) academy is about teaching people what we have done yesterday, a little better.” Basically, I interpret that as there are many other ways to learn up-to-date business ideas, but an MBA is not the best way.
  4. When asked to imagine that he was a substitute teacher in a middle school marketing class for a day, what would he teach? He mentioned three things: 1). “No one cares about you, at all. Get over it!” 2). “Start selling stuff on Ebay” and 3). “Get good at telling stories that others want to hear.”
  5. When asked which three books he would recommend everyone read, he said: 1). Neal Stephenson’s Snow Crash “keeping in mind it was written 10 years ago” 2). Geoffrey Moore’s Crossing the Chasm “preferably the old, original version” and 3). John McWade’s Before and After Page Design – which will teach you to “see before you do” and “how to be a graphic designer in about an hour”.
  6. “Those that are succeeding are asking ‘How can I be of service’ instead of ‘How can take advantage of the system’”.

All in all, I would say that Seth Godin is an incredibly nice individual with amazing insights. Easily worth more than the $50 I plopped down (but don’t tell Seth that!)


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