The family and I recently took a trip to Disneyland. We decided to drive the 12 hours to Disneyland. With three kids under the age of 8, you know that we took frequent bathroom breaks (and sanity breaks). I would guess on our trip we must have visited over 30 different bathrooms from gas stations, to department stores to the bathrooms in Disneyland itself.
We saw some scary bathrooms that seemed to be a breeding ground for unknown substances (and trust me, it is better that these substances remain unknown) and others that were very clean.
It may not surprise most women when I say that this trip (like most of our past trips) was centered on bathrooms. The bathroom decided where we stopped to eat; the places where we would pick up the necessary supplies; and our general trip schedule. The bathroom was king, plain and simple.
Keep in mind these wise words:
“It’s the absolute truth that few things set you apart as much as scintillating rest rooms. Sure, that looks odd at first reading. But give it a second’s thought. Now, don’t you agree?” – Tom Peters, The Pursuit of Wow!
In your business, don’t forget the bathrooms. Does your bathroom add to your brand or does it detract from your brand?
Bonus: For more on bathrooms, read the Bathroom Blogfest.