The sketch artist test

sketchIf someone were to try your product for a brief moment, would they then be able to describe your product to a sketch artist? Typically, a sketch artist starts with the most distinguishing features first(think of the “one-armed man” in The Fugitive). Would the differentiating features of your product or service be readily noticed? (Do they even exist?)

Think of word of mouth as a sketch artist test. If a consumer cannot tell a friend what makes your product so special after a few minutes of experiencing it, your company will be left to whither and die in the “cold case” file with the other plain vanilla products.

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3 Responses

  1. […] The sketch artist test […]

  2. […] of the market and experience for themselves some added value. If your customers can not detect any distinguishing features from your business and the rest of the market, they are left to themselves to differentiate your […]

  3. Hi I want to be actres
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