According to an article in the The Roanoke Times, Nino Ceritano’s restaurant business had been going well. In fact, he had even expanded his restaurant by 80 seats. However, all of a sudden his business started to decline. Nino called in a restaurant consultant for help. The restaurant consultant could not find any answers for the sudden slow down in business. Nino Ceritano was puzzled. That was until a customer mentioned what they saw when they Googled “Ceritano’s Restaurant”.
According to the Roanoke Times article, “typing ‘Ceritano’s Restaurant’ into Google brought up [The Roanoke] Times articles about the fatal shooting of a sheriff’s deputy and a security guard as the top two listings. The restaurant was mentioned in coverage of the shootings because Michael Morva, brother of the accused killer William Morva, had been working at Ceritano’s. Michael Morva was arrested and charged with conspiring to help a prisoner escape, and police have said he helped his brother escape. Ceritano’s wife, Tina, told the Times that Michael Morva was a good worker.”
“What do you think when you put in a restaurant [in Google] and a killer comes up?” Nino Ceritano asks. I say that’s probably not good for business.
This is a reminder that it might be a good idea to check out from time to time the search results when you Google your company.