I blogged a while back about a post from Seth Godin about gauging the remarkableness of your customer’s experience by whether or not they wear your company’s t-shirt. Denise commented that “T-shirts are a great start. Then, once you’ve reached cult-like status, tattoos baby.”
Yesterday, I think I witnessed the uber-test of customer loyalty at the funeral of my wife’s grandma. She was buried with a can of Diet Coke. T-shirts may shrink and tatoos may fade, but the burial is the final life-defining act.
We’ll miss you Zenna!