The über customer loyalty test

I blogged a while back about a post from Seth Godin about gauging the remarkableness of your customer’s experience by whether or not they wear your company’s t-shirt. Denise commented that “T-shirts are a great start. Then, once you’ve reached cult-like status, tattoos baby.”

Yesterday, I think I witnessed the uber-test of customer loyalty at the funeral of my wife’s grandma. She was buried with a can of Diet Coke. T-shirts may shrink and tatoos may fade, but the burial is the final life-defining act.

We’ll miss you Zenna!


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