A host of a local radio talk show has a squeaky chair. Having a squeaky chair in a typical office may not be a bid deal outside the fact that it may bother your cubicle neighbors. However, if your whole audience can hear your squeaky chair, it is a big deal. To me it says, “We do not care enough to add a little WD40 (or get a new chair) to stop that annoying squeaking sound on the air.” What might you be saying to your customers that may be a bigger deal than you think?
Posted on January 17, 2007 by Bill