I am a big Apprentice fan. As a marketer, I love to see the contestant’s creativity and problem solving abilities on the business tasks that “The Donald” tries to throw their way.
From the season premiere, it looks like this should be another great year. The show would be even better it remembers two things:
- Remind the contestant that the phrase “at the end of the day” is overused (I think I counted it used about 5 times). But then again if they take out the phrase, it may only be a half a hour show.
- Make the tasks more fitting for L.A. The first task was to sell car washes. This was an okay task, but I think it missed the point of being in L.A. – movies, glamour, and celebrities.
“At the end of the day”, I would give it 4 out of 5 überstars!