Creating a connected community

While I was driving home the other night in my Pontiac Vibe, I found myself practically crawling to a stop to let someone merge (almost to the detriment of the cars behind me Wink.gif). So why did I make such a drastic move to let the car in? The sole reason was because the other car was also a Pontiac Vibe.

At times we can treat total strangers as friends simply because they have a ring tone on their cell phone of our favorite band, or because they are perusing the same book as us at Barnes and Noble, or because they are wearing a t-shirt of our favorite sports team. Sometimes our beloved possessions bind us together as a tight knit community with other strangers with similar interests.

Are you harnessing this sense of belonging and community with your most loyal customers? If not, provide a forum (a blog, an in-person event, or website might work) to reap the benefits of a connected community. Here are just a few possible rewards of creating such a forum:

  1. The forum allows your loyal customers to talk and bask in the greatness that is your product. (Don’t forget to invite “investigators” to your forum so that they can mingle with your all ready “converted”.)
  2. It reinforces the reasons why your loyal customers came to you in the first place.
  3. It becomes a place for instant feedback. Use this forum to ask your best customers why they love you and what you can do to improve. It will also be a chance to find out why former customers left (also very valuable feedback).
  4. The forum allows your customers to find out how others are using your product or service. Lets face it; most of us learn by talking to others then reading the manual.

What are other benefits of creating a connected community?

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