Seth Godin - able to leap tall buildings in a single bound?

Okay, I think I have seen it all. Too late to get this for the Holiday season for that Marketer that has everything, but Archie McPhee is selling a Seth Godin action figure (this is real). I’m sure they’ll go fast, so stand in line now.
[Now it make sense why Seth recently got [...]

Lost in translation

Besides English, I have tried to learn two languages in my time – German and Spanish. Unfortunately, German never really stuck. All I can remember is the phrase - “Ich habe lockiges haar” or “I have curly hair”… which I don’t - so even this phrase wont help me out. With Spanish, [...]

Seth Godin’s Visit to Utah

Seth Godin has now come and gone. He was here to promote his new book The Dip.
I won’t go over all of his presentation; it was more or less one of those “you-have-to-be-there-to-enjoy-it” presentations. However, I will highlight some of his more memorable quotes:

“Being average is dramatically over-rated.”
“Ad agencies should cross the [...]

Seth Godin is coming to Utah!

It appears to be official! According to Seth Godin’s blog, he is coming to Utah on May 24th from 1 PM - 4PM. Here are details:
Seth Godin, the Marketing Guru will share his latest insight in marketing & talk about his latest book “The Dip”.
The cost is $50 per person, which includes 5 [...]

$50 to hear the top marketer alive?

If you live in Utah (or if you can fly to Utah within 3 to 5 hours), please support the effort to get the most brilliant marketing mind to speak in Utah on May 24th. For $50 you will not only get to hear Seth Godin but you’ll also receive 5 copies of his new [...]

Must see Godin

If you have not seen the Seth Godin Video Brochure, I would highly recommend it as it contains a few Godin gems!

The über customer loyalty test

I blogged a while back about a post from Seth Godin about gauging the remarkableness of your customer’s experience by whether or not they wear your company’s t-shirt. Denise commented that “T-shirts are a great start. Then, once you’ve reached cult-like status, tattoos baby.”
Yesterday, I think I witnessed the uber-test of customer loyalty [...]

Seth Godin’s vision of the web

Seth Godin has an awesome post about his vision of the web. He calls it Web4. What is Web4 you ask? Seth says it’s “about making connections, about serendipity and about the network taking initiative”. A few of my favorite ideas from Seth about how Web4 could be are:

I’m late for [...]

Confessions from the dark side

My name is Bill and I use regular incandescent bulbs in my house. Whew!…I feel much better getting that off my chest.
Seth Godin has a great post about why only 6% of all U.S. households have tried a Compact Fluorescent Light (CFL). This post got me thinking, “why haven’t I (and [...]

Are you t-shirt worthy?

Seth Godin has a great little post about being T-shirt worthy. If your company does not pass the test of someone buying your company T-shirt and wearing it proudly, why not? Is it because:

Your product sucks
Your frontline employees are rude
You are boring

Fix your weak spots and become T-shirt worthy.