Lame advice: Build brand loyalty

Lame advice: Build loyalty to your brand.
Not exactly. I may commit heresy as a brand/marketing guy, but here goes nothing. People are not loyal to brands. Before you threaten to take away my first born and pour lemon juice in my eyes (ouch!), please hear me out.
A brand is nothing more than a [...]

Lame advice: spend more on ads

I decided to start another collection of posts inspired by my old landlord. When the toilet wouldn’t flush properly he would say, “You just need to jiggle the handle a little.” (He was also a “master” with duct tape - but that’s a story for another day).
So, without further ado, here is jiggle [...]