Seinfeld on Marketing: Precedents

It’s that time again. In this week’s Seinfeld episode, Jerry is lamenting to George about Kramer’s girlfriend who heckled him during one of his stand up comedy routines:

JERRY: I should have let her have it! I held back because of Kramer.
GEORGE: You know what you ought do. You should go to her office and [...]

Two great ideas

Andy Sernovitz turns the theory of the well known Express Lane at grocery stores upside down. He wonders why no grocery store has a “SuperLane” for those buying a cart full of groceries complete with “2 cashiers, 2 baggers, and a fresh cup of coffee waiting to get you on your way.” Why not [...]

“Dying” to be the market leader

In some markets there is no clear-cut leader. Instead of having a market book-ended by black and white opposite approaches, the entire market is made up of the many shades of grey. This can happen when a market is still relatively young, or a market is particularly volatile or due [...]

For better or worse

Here is my very crude mock up of what I think we’ll be seeing real soon:

(click to enlarge)
Would this be a testament to great marketing or our love for the superfluous?

Automatic car stereo clock updates

Confession: I still have not reset my car stereo clock since day light savings in October. This particular car stereo clock is very difficult to remember the button sequence in order to change the time. I have pull out the car manual each time and try and figure it out. So basically for [...]

Taking a picture of the inside of my pocket

No, this isn’t the punch line of an adult-content joke. This is more of a plea to cell phone companies.
I have had a couple of different camera flip cell phone over the last year. The problem is I can’t stand to wear my cell phone on a belt clip so I [...]

Choose Your Own Adventure TV?

Do you remember those “Choose Your Own Adventure” books growing up? The books where you are given choices and the plot unfolds according to direction you take? For example,
If you decide to eat the magic pill, turn to page 25
If you decide not to eat the magic pill, turn to page 16
How would [...]