Seinfeld on Marketing: The unintended little “chocolate and peppermint” that changes everything

It’s Friday again, folks. Gather around and let’s talk about Seinfeld, with a little dash of marketing.
In this episode of Seinfeld, Jerry and Kramer are in the balcony viewing area watching the surgery of a friend of Elaine:

(RSS Readers, click here to view the video)
Nothing to worry about. It turns out that the Junior [...]

William Duggan on Strategic Intuition

We have a special post for today. I had the pleasure of interviewing William Duggan about his new book, Strategic Intuition: The Creative Spark in Human Achievement.
William Duggan, an associate professor of Management at Columbia Business School, is an expert on what he calls “strategic intuition.” Recently, his class on this subject [...]

Your time to shine

Here is your assignment (if you choose to accept it). Drew McLellan and Gavin Heaton have once again teamed up to write another book and at this very moment are gathering authors (and aspiring authors) who would like to help write it.
You remember Age of Conversion? Yeah, it’s like that but [...]

The Interdependent Group

In the last Seinfeld on Marketing, I only briefly touched on the three types of groups. Today we’ll discuss more in depth the last group, The Interdependent Group.
If you ever work in groups (and who doesn’t), The Interdependent Group is the Holy Grail of groups. In this type of group, each member is independent [...]

The “movie” in my head

Often times you’ll finish watching a movie and remark, “that movie was good but I liked the book better.” Why is that? I think there may be a number of reasons but one reason in particular seems very fitting.
Maybe it’s just me, but the “movie” in my head that plays as I read [...]

Free stuff Friday

Scott Ginsberg, “That Guy with the Nametag” is giving away his latest 219 page book as a free download. You can find it here. I’ve read most of it, and it is quite good. Some of the topics include:

People buy people first.
Grow bigger ears.
The best swimmers are always in the pool.
Become the [...]

Seth Godin is coming to Utah!

It appears to be official! According to Seth Godin’s blog, he is coming to Utah on May 24th from 1 PM - 4PM. Here are details:
Seth Godin, the Marketing Guru will share his latest insight in marketing & talk about his latest book “The Dip”.
The cost is $50 per person, which includes 5 [...]

$50 to hear the top marketer alive?

If you live in Utah (or if you can fly to Utah within 3 to 5 hours), please support the effort to get the most brilliant marketing mind to speak in Utah on May 24th. For $50 you will not only get to hear Seth Godin but you’ll also receive 5 copies of his new [...]

Frictionless formulas

I have recently read two similar business books. They are similar in that they both discuss formulas that can be implemented in an organization to measure profitability and business success. However, one formula is very simple while the other is more complex (at least IMHO). Let’s see if you can guess [...]