Hmmm….snacks

I was recently tagged by Chris Wilson on a meme started by Jeremiah Owyang wherein he asks the question - how do you respect MediaSnackers?”
What’s a MediaSnacker you ask? If you are unfamiliar with the term, it is “folks who consume small bits of information, data or entertainment when, where and how they [...]

Nike’s Native American shoe: Niche or Naive?

Nike just announced their new shoe designed specifically for Native Americans, the Nike Air Native N7. From the press release:

The Nike Air Native N7 is the result of nearly two years of collaborative research, development and fit testing in partnership with the Native American community. The first-of-its-kind performance shoe is built on a new [...]

Off the Topic: Blog search terms

What is the weirdest search engine term that somebody has used to find your blog?
My weirdest search terms on my marketing blog (which aren’t too weird):

changing a hubcap Pontiac Vibe
bathrooms in Disneyland
I heart my wife
the fugitive the one armed man

I bet that some of you have some very unusual search terms that people have used [...]

I’m back

I was in Disneyland the past week on vacation. The kids loved it and we had a blast. (A side note, when your kids come along I think it’s called a “trip” and when it is just you and your spouse it is called a “vacation”). Anyway, it will be good to get [...]

A must read

If you haven’t stopped by the Gaping Void lately, there is a must read about corporate blogging (or blogging in general). Enjoy!

Make ‘em smile

After a marathon couple of days at Disneyland, I was feeling a little run down. While trying something to find something that would breath new life back into my tired soul, I came across a bottle of Vitamin Water at the “cozy” Long Beach airport.
The product label is what really caught my [...]

Marketers: Avoid “Jumping the Shark” at the Moment of Truth

The term “jump the shark” specifically refers to a scene in the hit TV comedy series Happy Days. The writers for the show created a storyline where Arthur Fonzarelli (a.k.a. “The Fonz”) is on water skis (wearing his trademark leather jacket, of course) and he literally jumps over a shark.
Many faithful watchers of Happy [...]