Flash of Insight: Definitions and purposes

The definition of a business is an entity that makes money. The purpose of a business must extend well beyond this minimum threshold. Never confuse definitions and purposes.

The best of the best practices

I overheard someone asking for “the best of the best practices.” This just goes to show you that many so-called “best practices” are just noise. Sure, they may have been valuable for the company that first discovered them. But over time as the practices were passed around from one company to the [...]

Flash of Insight: Principles over policies

Employees who are schooled only in company policies will never learn. Principles make for better teachers. That’s why Principles rule the school.

Seinfeld on Marketing: Make ‘em feel it

It’s time once again for another stirring rendition of Seinfeld on Marketing. In this episode, Kramer is talking to Jerry about helping out a local hospital by pretending he has a diseases and allowing the medical students to practice diagnosing it. But when Kramer is given the chance to act out the symptoms [...]

I heart Café Rio

On the weekend I found myself in my favorite local restaurant, Café Rio. I gleefully strolled up to the counter to pickup my phone-in order with a smile on my face, a gut ready to be satisfied (I could literally feel my stomach sucking up against my spine) and unfortunately an empty spot in [...]

Voice Your Opinion: Woo or Wow?

I’m going to try something a little different here. I am going to give you all a topic and I want you to drive the conversation.
So here’s the topic: Would you rather “woo” or “wow” a potential customer? Why? Is there even a difference? What’s your definition of each?
Now it’s your turn [...]