Choose to change

We’ve all heard the word “change” tossed around a lot lately and we might see some of it come this Tuesday. The great thing about the word “change” is that it is a container word – a word we can fill with whatever meaning we’d like, be it positive or a negative.
Change [...]

We don’t care about brand loyalty

No one takes the time to pause and reflect if they are loyal enough to you or your product. No one. Period. I’m sorry if this is news to you.
Consumers (myself included) are too selfish. What we do care about is our own desires. Our expectations. A way to fix our [...]

Flash of Insight: Calling shotgun

In reality, your customers are driving your brand. The best you can do is “call” shotgun.

Dealing with a flood

Many mortgage companies and financial institutions are completely overwhelmed by the absolute flood of calls from people across the country who are worried about their financial future. As I see it, there are two main ways to handle a flood – One, focus on trying to make your barrier higher then the flood waters [...]

Flash of Insight: Service

Don’t make your customers scream for ice cream or serve anything to a customer in a cone of silence.