Do some good

Okay, just this once you have my permission to ignore Jerry. Now go out there and do some good. Merry Christmas one and all!

Happy Festivus!

Here’s a little something I whipped up for Festivus. Happy Festivus 2008!

Festivus on Marketing (Part 3): Feats of Strength

This is Part 3 of a small series called Festivus on Marketing (ending tomorrow of course!). You can read Part 1 here and Part 2 here.
A couple of days ago we talked about the Festivus ritual of “Airing of Grievances.” Today we’ll talk about another ritual called “Feats of Strength.” Festivus [...]

Festivus on Marketing (Part 2): Airing of Grievances

This is Part 2 of a small series called Festivus on Marketing (ending on December 23rd, of course!). You can read Part 1 here.
Festivus is a holiday that Frank Costanza of the TV show Seinfeld created because he “hated all the commercial and religious aspects of Christmas, so he made up his own holiday.”
One [...]

Festivus on Marketing (Part 1): Something for the rest of us

Instead of my usual Seinfeld on Marketing, I decided to dedicate the next few days to a series called Festivus on Marketing (ending on December 23rd, of course!)
For the few of you out there who are not familiar with Festivus, it is a holiday that “prolific” Frank Costanza of the TV show Seinfeld created because [...]

Forget your competition

Tough economic times can have us scrambling around trying this or that. Sometimes, companies will look to their marketplace for direction. But in business, focusing on the competition is way over used and very stupid.
Here’s how it oftentimes plays out. One toy store lowers its prices and so the other [...]

Are we still not getting it?

Here is a pic of a new billboard I snapped on my way home from work:

All I can say is “Yea, it swallowed it by first guzzling down a bunch of gas.”
Am I missing something here or do the Big 3 auto makers still not get it? Is this the messaging that we should [...]

Flash of Insight: What you know

Stick with what you know (and know where to stick it).

Are you different or unique?

Scott over at Hello My Name is Blog has a great post about being different versus being unique. Here’s some of what he says:
DIFFERENT comes from the Latin differe, which means, “to stand out.”
UNIQUE comes from the Latin, unicus, which means, “the only one.”
DIFFERENT stands out among people.
UNIQUE draws in from people.
DIFFERENT is something you [...]

Why you need a bouncer

If you go to an exclusive club, inevitably you’ll encounter a bouncer trying to keep out the riff raff. They don’t let everyone in and that’s the whole point. A bouncer’s entire job is to create scarcity.
Bouncers are good. They are the gate keepers of the unique experience. We all need [...]