3 things to truly change your business

We hear it all the time – “You’ve got to be different to make it in today’s business world.”
In other words….
Be a Zagging, Purple Cow in a Blue Ocean (a gold star on your forehead if you understand that phrase).
“BUT HOW?”, lament many frustrated companies. It seems like you make a product and BAM! [...]

Flash of Insight: Suprise!

This is my attempt at a “Yogi Bera-ism.”
Surprising a customer can go a long way – especially if they’re not expecting it.

Seinfeld & Gates Microsoft Ad #2

Okay, so I may not have been the biggest fan of the first ad (it was kind of like the first few seasons of Seinfeld – it was alright).
However, this second ad (more like a webisode at 4:30 minutes) is much better in terms of the entertainment value. I’m still a [...]

Confusing definitions and purposes

“The purpose of a business is to make money.”
You hear this all the time…and it’s dead wrong. Just as the purpose of life is not to “breathe in and out”, the purpose of business is not to make money (nor is it to increase shareholder value either). Breathing and making money are mere [...]